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       After the reading food and culture articles in our writing class, we start to find these kinds of things in the daily advertisements. In order to analysis the advertisements I find two Chinese advertisements to be compared. These two advertisements are all about the milk. The first one is called “Wang Zai Milk” (http://www.youtube.com/watch?v=IWxcJu0Nesc). In this advertisement the cute little boy uses his cute voice and his joyful emotions to tell the audience the milk is good and also delicious. Apparently, the audience for this advertisement is the children. But why the children, they do not have money to buy the milk. Here we must say something about Chinese culture. In a normal family of China, there will be only one child. So if the children influenced by the advertisement, then they will let their parents to buy it. Because there is only one child in the whole family, the parent will but it for their child. When we talk about the values of this milk, we can say the delicious taste and the cute logo of the products are the things we look for. Because we will not consider the how much calories the children will have, we just care about what the children like. Some children have some problems when they drink the milk, so if the children start to like to drink the milk, then their parents will set their mind at rest.
         The second advertisement is called l “Yi Li Jin Dian milk” (http://www.youtube.com/watch?v=NdkiKhsnkbw). At the start of the advertisement we can see a beautiful lady with two cute little girls in wild grassland. They were walking around the grassland and even find a ladybug. At the end they drink the milk near the cows which were eating grass, on the grassland. The whole atmosphere of this advertisement makes the audience feel comfortable and the green color let the people think the food is healthy. As fellow the lady says the milk is organic milk and there is no pollution or additive, the milk is best for your family members. So we can say the audience is the upper-class people (This milk sells expensive). Because the advertisement focus on the healthy things and use the beautiful lady which is a very famous singer in China to tell the audience if you care about the health choose this milk. Nowadays, there are lots of milk safety issues in China, such as “San Lu milk”, “Sheng Yuan milk”, and “Meng Niu milk”. So, healthy milk is what the audience wants. In China, not only milk, the safety and healthy food is becoming to the new food culture now. So if there is a food is not only healthy, but also have more nutrition, it will become popular.         

       There is another great advertisement can be analyzed which is the Nescafe (http://www.youtube.com/watch?v=2NYTUmGSKLM). In this advertisement we can see there are a handsome young man and a young beautiful lady work late in a company. Before they drink the café the whole color of the background is dark and the young man looks like tired. But after he drinks the café the background’s color becomes bright, also these two young men are full of energy and they even dance after drinking the café. We can easily find out the audience are the white-collars which always work late and feel tired and sleepy. And they want the easy and fast food or drink to save their time. In this advertisement the café is very easy and fast to make which are all the white-collar people want. The fast food culture is now popular in China. It is not only cheap, but also fast. China is a developing country, as the country’s developing the pace of the life is becoming more and more fast. So, fast food is becoming popular.       

       All in all, the advertisements can obviously show what are the consumer group and some food culture. Maybe different countries have different ways to perform the advertisements, but they have a same goal which is to attract the audience to buy the products. So the advertisement producer must know the food culture and what the audience wants.