What is the difference

      In the article “Authenticity in America: Class Distinctions in Potato Chip Advertising”, written by Joshua Freedman and Dan Jurafsky. I can see that the culture, food and language are all connected to each other. At the beginning of the article the authors talk about the different language habit between the upper-class and the lower-class. After the language, the authors use the expensive and inexpensive potato chips’ advertisements to illustrate their ideas. In order to attract the customers to buy the product, the expensive chips use the long sentences and hard words which the upper-class people preferred. On the opposite, the cheap chips use simple words in their advertisements’ language which can make the lower-class comfortable. Also, the upper-class will be care about the health problems more than the lower-class people, so in the chips bag the expensive one have more words to talk about the health.

      After reading the article, there is a perfect example for the authors’ ideas. We can always see the wine advertisement on TV. When the advertisement is about the beers, the people in the advertisement will be in any kind of clothes and the back ground music will be in fast rhythm and cheerful. When it comes to the red wine, the people in the advertisement will be all in the suits and the music will be more elegant in a soothing rhythm. Because the red wine is more like the upper-class people’s thing and the beer is for the lower-class people. I do not know what it will be in American, but this is all in Chinese TV.